No matter how much computerized our marketing techniques have become, brochures have not lost its value even today. In fact, after business cards, these are the most used print marketing materials. It is effective, cost-efficient and offers plenty of room for boldly stating your brand. Flyers can be found anywhere and everywhere, on the racks, countertops, windows and, of course, mail boxes. And the key to making an impact with flyers is to design it intelligently, so that it makes the impact it is expected … [ Read More ]
A striking brochure design is certain to catch the attention of onlookers and buyers. On most occasions, brochures are ignored and never read properly. The fault for this lies more on the designer rather than the reader. Assuming that a reader stays busy with other commitments, it is a challenge for designers to attract their fancy with tempting brochure designs. Life of a brochure being momentary, a brochure design services provider must take care that it is looked into and read. Herein lays the test … [ Read More ]
Among the different methods of promotion and marketing, brochures or flyers are one of the most economical. Not much cost is involved in its making and distribution is also simple. However, that should not prompt you to take it in a light vein. A brochure can be really helpful in making a strong impact on your target customers, making them interested and eager about your product or service. However, in order to make such an impact, you have to ensure impressive brochure graphic design. If … [ Read More ]
Marketing is essential for generating awareness in the market and companies use different media for marketing purposes. While some spend millions in online campaigns, some companies cannot afford that much money and use affordable print advertisement media like brochures, flyers and leaflets to grab target consumers’ attention. As leaflet is a very affordable marketing medium, hundreds of companies invest in leaflet design but only a handful of them truly acquire buyers’ attention.
Leaflets often fail to impress not because they are ineffective but because people … [ Read More ]
A logo is an identity of a company and should be easily identifiable. The success of logo designing lies in its fast recognition and easy replication. A brochure design company is always faced with the option of selecting between a simple and complex design. It should not be assumed that one type is better than the other. A company could be identified by a pattern, a logotype or a logotype with design.
Complex Designing and its characteristics
Generally, it is assumed that more complex a … [ Read More ]