{"id":591,"date":"2013-02-08T06:11:07","date_gmt":"2013-02-08T06:11:07","guid":{"rendered":"http:\/\/www.brochure-design-india.com\/blog\/?p=591"},"modified":"2017-04-19T07:20:36","modified_gmt":"2017-04-19T07:20:36","slug":"7-factors-for-beautiful-leaflet-design","status":"publish","type":"post","link":"https:\/\/www.brochureguru.com\/blog\/7-factors-for-beautiful-leaflet-design\/","title":{"rendered":"7 Factors for Beautiful Leaflet Design"},"content":{"rendered":"<p style=\"text-align: justify;\">Leaflet can be a great offline marketing tool but its success depends on your ability as a designer. A good leaflet design grabs viewers\u2019 attention, makes them interested in the product or service you are offering and influences them to take an action such as call a number, visit a website or place an order.<\/p>\n<p style=\"text-align: justify;\">Professional leaflets can really make a difference and increase your company\u2019s revenue. Don\u2019t forget that consumers form an idea about the quality of your business by viewing the marketing materials and if your leaflet design seems cheap, they will think the same about your organization. Let me share a few leaflet design tips with you.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #993300;\"><strong>Know Your Audience<\/strong><\/span> \u2013 You must do some research on your target audience to determine what type of design will appeal them. For instance, if you are targeting the upper strata of the society, they would like to see glossy layout, stylish fonts and interesting color combination. Besides the layout, you have to frame the content according to the socio-economical status of the consumers.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #993300;\"><strong>Decide What You Want to Communicate<\/strong><\/span> \u2013 Don\u2019t share too much information as it may confuse the buyers. You may run a web development company and offer a variety of web development services but if you want to get more graphic design projects, share the USP and pricing details of your graphic design packages only.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #993300;\"><strong>Picture Speaks Thousand Words<\/strong><\/span> \u2013 Draw some innovative and unique images to convey your message faster. For instance, if you are selling real estate properties, use an image of the complex to help people understand how the finished apartments will look like. Place the image in paragraph break to give the design an eye soothing appeal.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #993300;\"><strong>Pay Attention to the Top 3 Inches<\/strong><\/span> \u2013 This is the most important part of any leaflet and you must design it carefully. When people notice a leaflet, they notice the header area first. Hence, give the main message in this portion but don\u2019t reveal everything. For example, if you want to promote a gym \u201cDo you want to lose weight?\u201d can be a great front page headline.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #993300;\"><strong>Mention a Call-to-Action<\/strong><\/span> \u2013 A<strong> <a href=\"http:\/\/www.brochure-design-india.com\/leaflets-design.php\" target=\"_blank\">leaflet design<\/a><\/strong> without a strong call-to-action message is like a ship without compass. You have to tell people what they must do after reading your leaflet. Should they call you? Visit your website\/store? Tell the buyers exactly what you expect them to do.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #993300;\"><strong>Add Logo and Contact Details<\/strong><\/span> \u2013 Logo is the flag bearer of your brand identity and you must place it on the front page to help people recognize your company immediately. Contact details are also equally important. Unless you share your phone number, office address and email address with the consumers, how will they get in touch with you?<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #993300;\"><strong>Choose the Right Paper<\/strong><\/span> \u2013 Don\u2019t forget that people will finally see your leaflets in printed format. Therefore, select high quality paper to make sure that the printed layout looks as beautiful as the digital format.<\/p>\n<p style=\"text-align: justify;\">Leaflet is a cost effective marketing medium and can be very useful for start-up businesses. Follow the aforementioned tips for leaflet design closely and reach millions of untapped customers.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #339966;\"><strong>Related Links<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">For professional brochure design services visit &#8211;\u00a0 <a href=\"http:\/\/www.brochure-design-india.com\/\" target=\"_blank\">www.brochure-design-india.com<\/a><\/p>\n<p style=\"text-align: justify;\">Follow us at twitter &#8211; <a href=\"https:\/\/twitter.com\/brochuredesigni\" target=\"_blank \" rel=\"nofollow\">@brochuredesigning<\/a><\/p>\n<p style=\"text-align: justify;\">For more relevant tips and tricks checkout\u00a0 our blog &#8211; <a href=\"http:\/\/www.brochure-design-india.com\/blog\/\" target=\"_blank\" rel=\"nofollow\">Brochure Design Blog<\/a><\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Leaflet can be a great offline marketing tool but its success depends on your ability as a designer. A good leaflet design grabs viewers\u2019 attention, makes them interested in the product or service you are offering and influences them to take an action such as call a number, visit a website or place an order. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.brochureguru.com\/blog\/7-factors-for-beautiful-leaflet-design\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;7 Factors for Beautiful Leaflet Design&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[29],"class_list":["post-591","post","type-post","status-publish","format-standard","hentry","category-brochure-design","tag-leaflet-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Factors for Beautiful Leaflet Design - Brochureguru Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brochureguru.com\/blog\/7-factors-for-beautiful-leaflet-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Factors for Beautiful Leaflet Design - Brochureguru Blog\" \/>\n<meta property=\"og:description\" content=\"Leaflet can be a great offline marketing tool but its success depends on your ability as a designer. A good leaflet design grabs viewers\u2019 attention, makes them interested in the product or service you are offering and influences them to take an action such as call a number, visit a website or place an order. &hellip; Continue reading &quot;7 Factors for Beautiful Leaflet Design&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brochureguru.com\/blog\/7-factors-for-beautiful-leaflet-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Brochureguru Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-08T06:11:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-19T07:20:36+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.brochureguru.com\/blog\/7-factors-for-beautiful-leaflet-design\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.brochureguru.com\/blog\/7-factors-for-beautiful-leaflet-design\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.brochureguru.com\/blog\/#\/schema\/person\/e5cedb0b807dfd296e91e91474a05e06\"},\"headline\":\"7 Factors for Beautiful Leaflet Design\",\"datePublished\":\"2013-02-08T06:11:07+00:00\",\"dateModified\":\"2017-04-19T07:20:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.brochureguru.com\/blog\/7-factors-for-beautiful-leaflet-design\/\"},\"wordCount\":559,\"commentCount\":0,\"keywords\":[\"leaflet design\"],\"articleSection\":[\"brochure design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.brochureguru.com\/blog\/7-factors-for-beautiful-leaflet-design\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.brochureguru.com\/blog\/7-factors-for-beautiful-leaflet-design\/\",\"url\":\"https:\/\/www.brochureguru.com\/blog\/7-factors-for-beautiful-leaflet-design\/\",\"name\":\"7 Factors for Beautiful Leaflet Design - 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