{"id":91,"date":"2011-07-15T13:12:49","date_gmt":"2011-07-15T13:12:49","guid":{"rendered":"http:\/\/www.brochure-design-india.com\/blog\/?p=91"},"modified":"2017-04-19T06:36:42","modified_gmt":"2017-04-19T06:36:42","slug":"10-things-to-keep-in-mind-while-designing-custom-brochures","status":"publish","type":"post","link":"https:\/\/www.brochureguru.com\/blog\/10-things-to-keep-in-mind-while-designing-custom-brochures\/","title":{"rendered":"10 Things to Keep in Mind while Designing Custom Brochures"},"content":{"rendered":"

Brochure is an effective marketing material. Almost all the industries use brochures for branding, to educate their customers or to provide relevant information to their prospects. Brochure often influences the purchase decision of your customers.<\/span><\/p>\n

When a company looks for brochure design services<\/a><\/strong> they believe that the brochure design company will be able to design the right kind of brochure for their business. A professional brochure design company<\/a><\/strong> never disappoints their customers because they design the brochures keeping the essential factors in mind.<\/span><\/p>\n

Here are some brochure design tips; designers and companies that offer quality brochure design services usually stick to these guidelines and then blend their creative ideas with it.<\/span><\/p>\n

1] Use a suitable color scheme<\/strong><\/span><\/p>\n

You have to use BRIGHT COLORS; at the same time you have to ensure that it goes with the theme of the business. As a brochure designer you must have some knowledge about color psychology.<\/span><\/p>\n

Remember that the recipient\u2019s mailbox is flooded with many such brochures everyday. Your brochure must have something that will force the recipient to pick it up and go through it.<\/span><\/p>\n

2] Use proper images<\/strong><\/span><\/p>\n

An image speaks THOUSAND WORDS; you can communicate thousand words using a suitable image. So use this power of image; insert the right image at the right place. This will help you make the brochure simple yet effective.<\/span><\/p>\n

3] Prioritize the elements<\/strong><\/span><\/p>\n

You are going to use many elements in the brochure \u2013 pictures, logo, copy, taglines etc. Prioritize the elements \u2013 decide which one is to be placed where. Statistics say that common people do not spend more than 7 seconds to decide whether to unfold the brochure or trash it. By keeping the right elements at the right places, you not will convey the right message but will CATCH their attention.<\/span><\/p>\n

4] Be consistent with the type font<\/strong><\/span><\/p>\n

Do not use many type fonts; it can be harsh to the readers\u2019 eyes. Choose one font family that suits with the theme of the brochure and then use different components of that family. Be CONSISTENT.<\/span><\/p>\n

5] Less is more<\/strong><\/span><\/p>\n

Use less; elements, colors, images or font family \u2013 whatever you decide to put in the brochure make sure you DO NOT OVERUSE anything. You can convey more by using lesser words and lesser page elements \u2013 be creative.<\/span><\/p>\n

6] Be very careful if you decide to break the trends<\/strong><\/span><\/p>\n

All the industries have a trend. Educational institutes use a specific kind of brochure; watch manufacturers use a different type and so on.<\/span><\/p>\n

If you are going to design something abstract make sure it does not look so odd that people reject it right on. You can be the \u2018purple cow\u2019 only if you have that CREATIVE bends of mind.<\/span><\/p>\n

7] Keep the Objective in Mind<\/strong><\/span><\/p>\n

As a brochure designer, you should know why the company is going to design this brochure and what they want to ACHIEVE with this. If you are designing a brochure for a jewelry shop, probably you have to keep the images on the font fold. And while sketching it for an institute, perhaps a catchy headline with an apt logo would help to catch viewer\u2019s attention.<\/span><\/p>\n

8] Use a copywriter<\/strong><\/span><\/p>\n

Copy is an effective part of a brochure. Use the power of WORDS. Work with a talented writer to get the taglines and copy written. It will pay <\/span>off in the long run.<\/span><\/p>\n

9] Edit and proofread the copy<\/strong><\/span><\/p>\n

This is a MUST. Pass the copy on to an editor and proofreader; a silly spelling mistake is not at all desired when you are designing a world class brochure.<\/span><\/p>\n

10] Quality Printing<\/strong><\/span><\/p>\n

Now when you have designed such a nice brochure, use a QUALITY printer to get the brochure printed. Be very careful with printing material and ink selection.<\/span><\/p>\n

It is always recommended to hire a professional brochure design company so that you can create stunning brochures that will result in conversion and help you grow your business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Brochure is an effective marketing material. Almost all the industries use brochures for branding, to educate their customers or to provide relevant information to their prospects. Brochure often influences the purchase decision of your customers. When a company looks for brochure design services they believe that the brochure design company will be able to design … <\/p>\n

Continue reading “10 Things to Keep in Mind while Designing Custom Brochures”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[12,13],"class_list":["post-91","post","type-post","status-publish","format-standard","hentry","category-brochure-design-company","tag-brochure-design-company","tag-brochure-design-services"],"acf":[],"yoast_head":"\n10 Things to Keep in Mind while Designing Custom Brochures - Brochureguru Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brochureguru.com\/blog\/10-things-to-keep-in-mind-while-designing-custom-brochures\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Things to Keep in Mind while Designing Custom Brochures - Brochureguru Blog\" \/>\n<meta property=\"og:description\" content=\"Brochure is an effective marketing material. 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