Brochure Design – Its Aesthetics and Message

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Brochure design is a powerful weapon that compliments a campaign—be it a sales drive, or an advert or a promotional or even a non-profit initiative. Brochure is nothing new but the way use of this medium has changed over the past years has worked only to advance it towards perfection. So, if you are in the process of launching a brainstorming campaign for your business and looking for a professional company offering custom brochure design, you must be aware of the basics of a brochure. The reason is that brochure can help your company as much as it is capable of hurting the same. Even if your city councilor friend asks you to arrange a brochure for his public awareness campaign, you must not regard the job with the less-than-required attention.

One thing that should define the brochure is its capability to ensure measurable result. But if you don’t state your specification to the designer, he will create you a brochure that looks aesthetically pleasing, impress the CEO and pump up the image of the company in the eyes of its own employees. But to be sure, this is not what insures the success of the brochure. In other words a brochure must work effectively to generate sales and interest. When you are outsourcing your custom brochure design job to an overseas company, make sure that the final product has the following features.

Use colors that appeal: Smearing a whole page with yellow or crimson is a time-tested attempt at frightening the looker on. Color is the first thing to grab the attention of a client. A general client who looks at your brochure will take some eight seconds before throwing it across the bin. It must be kept in mind that you have your rivals who are endlessly attempting to grab the attention of your target audience.

Keep photos: A brochure design without photos will look like a PDF file which the people abhor in general. If your brochure has photos of your commercial set up and products, it will tremendously boost its aesthetic factor and therefore its accessibility.

White space management: Brochure designers constantly attempt at making the most of a page width by supplying content and photos that rests on the margin. But contrary to the expectation, it hugely cuts on the elegance of the design. Using thick margin of white space always makes a brochure look fresh and tempting. It makes the texts more legible as well.

Use of consistent fonts: In the whole of the texts, different size of the fonts must be used discreetly. It is advisable to select three fonts at most and use them uniformly in case of headlines, captions etc. Bold and Italics can also be considered as attention-grabber but a judicious amount is safer. Sticking to particular three fonts will be the best way to design the content.

While these are the design elements that play crucial role in the success of a custom brochure design and demands pretty good amount of attention, there are other conceptual factors that are instrumental in its performance.

The Message: It is after all a message that you want your brochure to carry across to your target audience. So, effective communication is central to its success. Through a thoughtful organization of material you can retain one’s attention. The very first page of a brochure must explain what the campaign is about and what it offers to the client. Provide information that is valuable to them. When a message is conveyed, additional efforts should be there to make the message credible. Providing information about contact details, headquarters, testimonials and references will do a lot to bring about that credibility.

21th Jun, 2011

3 Replies to “Brochure Design – Its Aesthetics and Message”

  1. Hello! Would you mind if I share your blog with my twitter group? There’s a lot of folks that I think would really appreciate your content. Please let me know. Many thanks

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