Tri-fold brochure design is a misnomer, as there essentially are two folds and six panels in this type of pamphlet. Of all kinds of publicity materials this is perhaps the most popular because of its shape, size and ease of use. Its six panels give advertisers increased flexibility of offering enough information for buyers. Its elongated shape enables it to be posted or hand distributed equally conveniently. Storing and distribution are also easy, as it requires little space. In most outlets or exhibitions, publicity materials stacked in racks are usually of tri-fold type.
These six-panelled pamphlets are even popular as online publicity materials. In fact, with wide usage of computing devices and Internet advertisers are gradually switching over to online marketing. It not only gives manufacturers and marketers to address target audience across the globe but also take their feedbacks and comments. Online marketing is in fact the fastest, surest, and most economical way of publicising a product or service. Hand-in-hand with the online variety, the traditional printed types are still in widespread use. Exhibition halls, retail outlets, and even manufacturing houses rely on this form of point of sales materials.
Order your contents thoughtfully
The most crucial aspect of this six-panelled brochure is the distribution of matter over the panels. The front outer flap and the back centre panel are always visible. Ideally, the cover panel should contain a company’s logo, vision statement, or catchy caption, while the centre back panel could contain contact details, e-mail address, or list of dealers. No critical information should be displayed in this section.
The inside panels need to be used wisely. Professional assistance should be taken for designing any form of publicity material, and a six-panelled handout is not an exception. Publicity material should contain relevant and catchy information. Detailed descriptions are never advisable for point of sales materials as they make reading uninteresting. Only highlighting features and specifics need to be mentioned in printed publicity materials. Use of images adds to the visual appeal and should be used judiciously. Too many pictures once again in not recommended for pamphlets as they render a cramped up look.
Allow sufficient margins
While creating the inside panels, caution is necessary for leaving margins on both sides of each panel. This is done to distinguish between panels and also make reading easier. As space is a constraint, it is wise to refrain from details and only scripting standing out features.
Prepare a draft print out
Before designing a design finally it is essential to have a draft print out. A draft print out not only helps as a proof but also enables to demarcate folding lines properly. This demarcation is vital as it forms the basic characteristic of a tri-fold brochure design. Folding should be done in a manner such that contents of one panel do not run into adjoining ones.
For a slightly different look for your pamphlet, you might try out something innovative. For instance a caption spread across the top of the three inside panels when opened up completely is innovative and eye-catching.