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What is the first thing that people will notice about your business? It is the face, i.e., the logo of the company. The logo should be such that it should be able to speak to the customers, as well as, make them interested to come and try the product. A lot of thought needs to be put into the design of a logo, and you can be very well helped by any professional from logo design services. The overall color and the design should have a lasting impression on the customers so that they come back to you repeatedly.
Wordmark Logo Design
Wordmark logos are common of the lot and mainly relies on typeface and text. The brand’s identity is expressed through the typographic treatment that is unique in nature. Since no graphic elements are used in this, the text is often used in almost literal fonts to convey the name of the company and its use directly for the customer to have a better understanding.
Lettermark Logo Design
The lettermark type can be used as a custom logo design and is used as the business’ monogram. This also relies on the text to express the name of the brand, but instead of using the full name, it uses only the initials in a stylish font. However, it is advisable to use lettermarks only when your company has established itself in the market and people can identify you just by looking at the initials.
Brandmark Logo Design
Apart from the text, a brandmark uses a strong and impactful graphic to convey its message. The image chosen by logo design services is often abstract but rightly puts forth the aspect of the product or the service. The graphic should be such that it should evoke a feeling of emotion in the viewer. The emblem can also work well in other areas where the language of the brand name is alien.
A right kind of logo will help you to stand out in the market and establish your credibility and authenticity to the outer world. Your company’s custom logo design can be iconic in its standpoint if you are creative enough and design it wholeheartedly. Have a basic idea about your targeted customers and design accordingly.
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