Brochure design is similar to other forms of advertisement but is comparatively cheaper than the other marketing tools. It speaks about the usability of a product or service and has to be attractive in its design so that a person bothers to read it instead of throwing it into a dustbin.
Designing a brochure is a simple task but requires immaculate planning and of course creativity and innovation. When designing a brochure, keep in mind its purpose and its target audience. For instance, if you are targeting young people, using a dull color and designing won’t really work; instead bright and vibrant colors might do the trick. And similarly, if it is meant for older people, they might not take a brightly colored brochure seriously.
Steps in designing a brochure:
- Plan: An unplanned brochure can look like a haphazard amalgamation of images, text with an inconsistent tone. Firstly, decide the purpose and who is it meant for. When you have decided upon these, you can then proceed to the designing stage.
- Format: Format choices include paper type, folding, size and also the coating. Choose a size and fold that will allow you to comfortably fit in your content and images.
- Paper type: The paper must be durable. A heavier type gives your business a gravity which low quality paper fails to do so. Using a gloss coating enhances the images while matte offers a more subtle look.
- Content: It should be simple and effective. Avoid long sentences and paragraphs. Write your main offerings in bullet points.
- Layout: Be careful about your margins. Use headers and sub headers. And keep the design simple.
- Print: Make sure your have revised well before sending it for printing. Make sure you send it to efficient professional printers.
Tips for designing a brochure:
- Research: Get a survey done on what is it that your customer actually needs. You can create a blog through which you can share your ideas as well as get to know the views of your potential customers. Blogs can be a great way to improve “link popularity” and ultimately Google “Page Rank”.
- The important “white space”: Most of us often feel tempted to fill up every inch of a brochure with information. The idea is to provide every detail and inform the potential customer in every way possible. But what we forget is that a little “white space” is actually necessary. Otherwise, it gives a crowded feel to your brochure and ultimately reduces its visual appeal. Moreover, it also diverts the attention from your main content.
- Questioning is a good sign: If a graphic designer asks too many questions before agreeing to work for you, do not get pissed. It is a good sign. It means that he or she knows her work and is trying to get as many details as possible so that the designer can put his or her best foot forward to cater to your needs. Try to be as vivid as possible in your instructions.
Following the above tips and steps will make your brochure design a hit and your products and services sale-able.