Brochure design has become an integral part of the marketing strategy of companies. They play an important role in boosting sales. Designing an effective brochure is the job of a graphic designer.
The basic aim of a brochure is to attract customers. Hence, it has to be designed in a catchy and sharp manner so that it draws their attention at once.
It can also aim towards attracting old customers. As they already know about you, catchy pictures and headlines are not really needed. What you need to do here is keep a cordial and appreciative tone, your goal being convincing them to deal with you again.
You must never ignore the power of incentives. There is never a dearth of bargain shoppers who always hunt for discounts and promotions. This tribe can be easily won over if you provide information on attractive deals that are on offer in your marketing material. This move on your part will surely please them and they will come to you for business.
If you want your brochure to be successful, make sure you know exactly what your objective is. A company may have several reasons to design a booklet. You need to specify why exactly you want a particular brochure. Is it for promoting a product, direct marketing, providing certain information or some other reason?
Following are a few guidelines to help you design a successful brochure:
- Content: It should be precise and catchy. A copywriter can do this job well. It is better to include the main content, stating the purpose especially prices, both on the front and back cover because you do not really know whether your customer will be receiving it face up or down. So, if you print it on both sides, you can be sure that the customer will at least see it.
- The format of the brochure: Once you are done with the content, it’s time to choose the format. Choosing the format after getting the content finalized eliminates the risk of the format being either over or under-sized for the content.
- Images: Images and content should be done at the same time as images too determine the size of a booklet and in case a photo shoot is needed, it can be done simultaneously with copywriting. This saves time as well as additional effort.
- Design: It can be the fastest as well as the slowest part of professional brochure design. If a company needs a particular type of design, it should be clearly communicated to the concerned graphic designer. Color scheme plays an important role here as it is very effective in attracting customers.
- Paper stock: The most common ones are white matte or gloss paper. However, if you are not on a tight budget, you can choose from a variety of expensive paper stocks.
In short, a brochure should be such that the customer is compelled to browse through it and not toss it in a waste bin. Make sure you design it that way!