Useful Tips to Make Your Brochure Look Professional

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Whether you use it to create a digital material or use it as a marketing tool or in print to intrigue your target customers, a brochure still reigns as one of the most effective media for conveying your message. So, getting in touch with a brochure designer to promote your business won’t be a bad idea at all.

Fliers are portable, flexible and effective visual media for conveying a message. A business owner can use it for promoting his brand and for easier presentation of facts. It allows you to showcase your products and services. As it has more space than business cards, you can easily use brochures for providing additional contact details.

However, developing a professional flier can be a daunting task. Hence, hiring a brochure designer can be of great help because he is professionally trained at designing professional brochures, making sure you get to have a flier that spells professionalism.

Here are some tips to help you get a professional brochure:

  • Attractive covers: If you want print fliers, it is better if you order glossy covers as that draws more attention that the matt ones. If you are thinking that it may cost you too much, you need not worry because you may choose to have matte in-between pages.
  • No bulky brochures: This can be a turn-off for your target audience. If you need to have a lot of pages, make sure you use light-weight pages. You can opt for glossy and larger papers. Remember the bigger your flier is, the thinner should be its pages.
  • Heavy weight papers for smaller fliers: If your flier does not have too many pages, you can choose to use glossy and heavy weight papers. However, this should be done keeping your budget in mind.
  • Digital leaflets: If you are choosing to have digital leaflets, paper is of no importance.  Here, you need to choose between formats among which PDF is the most popular. It is industry standard and opens easily in most browsers without the need of any extra add-ons or plug-ins. Your budget and content determine its size. Add color visuals in each of the pages to make it look attractive.

How shall you distribute it?

Leaflet distribution can be an issue when it comes to paper prints. In this case, you need to have a more defined target audience and distribute the fliers accordingly. Digital fliers, on the other hand, are quite easy to deploy. You can either do it for free, in the internet or give it only to those who have subscribed to your service via emails. You can also distribute them as free giveaways along with an online purchase.

The visuals and graphics of your brochure

No matter what its intents are, a colored flier is always better looking than a black and white one. However, that does not mean you can use colors insensibly. That won’t just cost you a lot but also lead to printing artifacts and similar inking problems, hampering the readability of the text.

For digital leaflets, you must always check the quality of the compressed document, which should not be far from the original one.

A brochure designer is familiar with all these principles and can do a far better job at making compelling fliers.

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6th Aug, 2013

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