Font or typeface can be said to be one of the most significant elements of any printed marketing material like brochure. The whole look and feel of a brochure is dependent on the choice of the correct fonts at the time of layout design. That is why, so much importance is given to it by companies providing brochure design services. Naturally, it cannot be taken lightly by the designer. In fact, they have to spend hours searching for the suitable font online or attempting different combinations with the help of graphic design applications.
Here are some tips that can help you decide the perfect font for your marketing material:
Proper Selection of Fonts:
The first and most important rule is to select a font that is easily readable and clear. The main purpose of designing a brochure is to convey a particular information to your target customers. So, that information should be easily identified and read by them. For that, you need to choose a font that is not complicated or intricate. Instead, it has to be as simple as possible. In a bid to be different, it is not advisable to opt for a font that looks very attractive but cannot be read very easily.
Maintain Uniformity in Font Style:
There are countless fonts available in front of you; thus, you may be tempted to use quite a few of them in your brochure. But, resist that temptation and do not use more than 4 fonts. In fact, you should use less than that. This is because if too many fonts are used, readers get confused. Also, uniformity is not maintained, which is so important in any form of advertising and is followed by all companies providing brochure design services.
Use Fancy Fonts only in Heading:
Fancy fonts ought to be used very sparingly. If, at all, you have to use it, reserve it for the masthead of a brochure or a brief heading. Readers should not make an attempt to understand the letters; they should be decipherable easily.
Choose Specific Text for Paragraphs and Captions:
- For paragraph text, choose from Garamond, Times New Roman or something similar. These are serif fonts which are generally used in books, magazines and newspapers. They are among the most easily identified ones as far as the human eye is concerned. Thus, these can help in establishing an instant connection.
- For captions, use a sans serif font. This is because they are cleaner than others and reproduce better than serif fonts at a small size. The ideal example is Arial.
- Never use all capitals whether it is the caption, paragraph text or anything else. Contrary to popular belief, capital letters do not bring any extra attention to your message. In fact, it makes reading more difficult. You can occasionally use all caps to place extra emphasis on a phrase or word but restraint needs to be maintained here.
- As for the size of fonts, paragraphs ought to be 10 to 12 point text, captions 7 to 8, and headings 18 to 24.
Follow these rules adhered to by brochure design services and you can expect a killer brochure for your company.
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